"Any supplier of care products and services
should seriously consider joining PHBChoices
as soon as possible"

Andrew Stevenson, NRS Healthcare, Sales Director

Your health and care sector business can benefit from NHS England’s move towards increased personalisation


PHBChoices is a new online marketplace that connects suppliers of health and care products and services with holders of Personal Health Budgets (PHBs). It is managed by NHS Shared Business Services and cloudBuy, the global provider of cloud-based solutions for buyers and sellers.

The marketplace will provide a new channel for businesses to sell their care products and services direct to individual buyers who are holders of PHBs. It is a comprehensive PHB management tool that has benefits for PHB holders, clinical commissioning groups (CCGs) and suppliers of health and care products and services.

PHB holders can purchase goods and services online or contact suppliers directly for more information. Alternatively, the PHB holder can appoint a family member or professional proxy to do this for them.

"We believe that personal health budgets are the future and that the PHBChoices marketplace, powered by cloudBuy working together with NHS Shared Business Services, provides the enabler to make these a success."

Stephen Kennedy, NRS Healthcare, Commercial Director